There was a point in 2018 that I had a sudden urge to open an indoor dog park. I knew I probably wasn’t the best person to start a new business, but that certainly didn’t stop me from attempting to create a brand for it. “Unleashed” was the name of my idealized company, and so I set out to come up with a logo that had “U” and “L” in it. Eventually the idea of using a leash clip popped into my head, so I spent some time refining the shape and incorporating a paw print into it. I realized something about myself through this process…my brain loves geometric shapes. So in the spirit of pushing myself outside of my comfort zone, I tried to create a more organic paw print shape. Who knows…maybe one day we will see this company idea come to life!