ReVAmp is a new women’s social club in Huntsville, AL that encourages women to come as they are. You don’t have to change yourself in order to make friends. The two sisters who run this club, Valesia and Andrea, do all the work of figuring out what to do with a group for you! They requested we make the “V and A” capitalized in the logo due to their relationship and the fact that they will be the faces of the company. I can’t wait to attend one of their events very soon.
I was so happy to create this logo and brand guidelines for them. I first did several sketches to narrow down my ideas. Then I chose a font that would allow me the flexibility to carry out my idea of merging the V and A. After we finalized the logo itself, we chose a color scheme that was sophisticated and feminine, to accurately reach our target audience.